Noon – 6:00 p.m.

Registration Desk Open

1:00 p.m.

TAM Council Meeting

TAM Council is the governing body of our organization, functioning as TAM’s board of directors. Council meets four times annually and encourages member participation. TAM Council meeting is open to all members.

1:30 p.m. – 5:30 p.m.

Offsite Tour: San Antonio Missions National Park

San Antonio Missions National Historical Park preserves the largest group of Spanish Colonial resources in the U.S. Along with The Alamo (Mission San Antonio de Valero), the sites form the Franciscan Missions of San Antonio and are on the U.S. tentative list for World Heritage inclusion. The preservation staff of the National Park Service will offer an exclusive behind-the-scenes tour of two of these special historic sites, Mission San José, “Queen of the Missions” and Mission Concepción, the oldest unrestored church in the U.S. The tour will touch on topics such as architecture, archaeology, landscaping, and managing historic preservation. See first-hand the preservation and interpretation issues that arise within the context of balancing care of nearly 300-year-old structures and 1.6 million visitors a year.

Pre-registration is required. Participation is limited to 50; first come, first served. Cost is $20. The bus will depart the El Tropicano Hotel at 1:30 p.m. and return by 5:30 p.m.

2:00 p.m. – 4:30 p.m.

Offsite Session: Behind the Scenes in the Witte Museum’s Textile Collection

This off-site session includes a special guided tour of Opening the Witte Wardrobe: 85 Years of Collecting Textiles. The exhibition features several costumes that have never before been on display. Participants will also have the opportunity to go behind the scenes in the Witte Museum’s 10,000 plus textile collection.

Presenting chair: Amy Fulkerson, Curator of Collections, Witte Museum

Pre-registration is required. Participation is limited to 15. Cost is $10 for transportation. The bus will depart the El Tropicano Hotel at 2:00 p.m. and return by 4:30 p.m.

2:00 p.m. – 4:30 p.m.

Workshop: Strategic Planning and the Board: Navigating Effective Change  

Planning is essential in creating change. Join experienced museum consultant Catherine Kenyon for this half-day workshop, aimed at giving you the tools you will need to begin your own strategic planning. The workshop examines the responsibility and expectations of the board in long-range organizational planning, as well as trends in the field. Who should participate in creating a strategic plan? What are the effective uses of board committees and staff to develop and implement a plan? Hear expert advice on how to keep the plan in play and off the shelf.

Presenting chair: Catherine Kenyon, Museum Consultant, Elk Grove Village, Illinois

Pre-registration is required. Participation is limited to 20. Registration fee is $25 and includes materials.

2:30 p.m. – 3:45 p.m.

Innovations in Museum Education

Innovative museum education programs inspire learning, involve visitors in the unexpected, and promote personal discovery. Learn how three very different museums are utilizing not-so-ordinary approaches to engage new participation in their education programs. The session will follow a case study format, with three speakers sharing success stories about three diverse projects. The featured projects include: iPads and education at the San Antonio Museum of Art, San Antonio; wildfire awareness via contemporary sculpture at the National Ranching Heritage Center, Lubbock; and youth involvement through Junior Historians at Dallas Heritage Village, Dallas.

Presenting chair: Melissa Prycer, Director of Education, Dallas Heritage Village, Dallas

Emily Arellano, Helen DeVitt Jones Endowed Manager of Education, The National Ranching Heritage Center, Lubbock

Nicole McLeod, Assistant Director of Education, Family and Community Programs, San Antonio Museum of Art, San Antonio

2:30 p.m. – 3:45 p.m.

Let’s Move! Museums and Gardens: Fostering a Healthier Society

Let’s Move! is a comprehensive initiative, launched by First Lady Michelle Obama, dedicated to solving the problem of obesity within a generation, so that children born today will grow up healthier and able to pursue their dreams. This call for healthy living comes in a time of increased alarm as our society faces a regional and national health crisis. How are museums participating in transforming behaviors to ensure a healthier community for our present and future citizens? This session invites you to explore this question through the program offerings of three Texas institutions: Fulton Mansion State Historic Site, San Antonio Museum of Art, and the Witte Museum.

Presenting chair: Sarita Rodriguez, Director of Public Programs, Witte Museum, San Antonio

Cassie Dieterich, Educator, Fulton Mansion State Historic Site, Rockport

Katie Erickson, AT&T Director of Education, San Antonio Museum of Art

Mimi Quintanilla, Principal, Quintanilla Schmidt Consulting, San Antonio

2:30 p.m. – 3:45 p.m.

The Marketing Think Tank

In this ever-changing economy, museum marketing professionals are constantly searching for ways to successfully drive increased visitor attendance on very small budgets. Hosted by a panel of marketing gurus from a variety of museum disciplines, participants will hear successful, out-of-the box marketing ideas that bring in visitors at little or no cost. Beginning with brief presentations by the panel, this roundtable session will cover everything from social media and public relations to word-of-mouth buzz and advertising. Time will be allocated at the end of the session for audience members to share their own success stories.

Presenting Chair: Andrea Porter, Communications Coordinator, Panhandle-Plains Historical Museum, Canyon

Daniela Oliver-Portillo, Public Relations and Marketing Manager, McNay Art Museum, San Antonio

2:30 p.m. – 3:45 p.m.

ALHFAM is Coming to Texas! The Benefits of Working with a National Professional Organization

Learn about ALHFAM’s upcoming Texas conference and hear from Texas museum professionals about the pleasures and professional benefits of getting involved with a national professional organization. The Association for Living History, Farm and Agricultural Museums (ALHFAM) will hold its 2012 national conference in Farmers Branch, just north of Dallas. Experienced ALHFAM board members will discuss how to get the most out of participation in a national organization, including opportunities to serve in leadership capacities. Bring your questions for expert advice!

Presenting Chair: Derrick Birdsall, Superintendent, Farmers Branch Historical Park, Farmers Branch

Henry Crawford, Curator of History, Museum of Texas Tech University, Lubbock

Hal Simon, Interpretive Planner, Texas Historical Commission, Historic Sites Division, Austin

3:45 p.m. – 4:45 p.m.

Affinity Group Meetings 

Historic Sites and Houses Affinity Group (HSHAG)

TAM Educators’ Committee (TAMEC)

5:00 p.m. – 6:00 p.m.

Affinity Group Meetings

Independent Professionals Affinity Group (IPAG)

Museum Emerging Leaders of Texas (MELT)

Directors and CEOs Reception

6:30 p.m. – 9:30 p.m.

Evening Event

McNay Art Museum

Offsite

A Night with Andy Warhol

Join the “It” list and become a celebrity for the night! The McNay Art Museum proudly presents Andy Warhol: Fame and Misfortune , organized by the McNay from the collections of the Andy Warhol Museum in Pittsburgh, Pennsylvania. Seen only in San Antonio, this remarkable exhibition examines Warhol’s lifelong obsession with both fame and disaster. TAM guests will view the exhibition and enjoy music from Warhol’s era as well as fabulous food and drinks. Exploring the site visitors will discover two distinct styles of architecture. In June 2008 a newly opened glass pavilion nearly doubled the size of the McNay Art Museum, providing new exhibition space for special and traveling exhibitions. The $33.1 million Jane and Arthur Stieren Center for Exhibitions, designed by architect Jean Paul Viguier, is set amid 23 acres of gardens. The contemporary expansion complements the historic Spanish Colonial Revival mansion that forms the core of the McNay, the first museum of modern art in Texas.

Pre-registration is required. Participation is limited. $38 fee includes reception and transportation. 

Buses will depart the El Tropicano River Walk starting at 6:30 p.m. and will return by 9:30 p.m.

Andy Warhol, Statue of Liberty, 1986. Acrylic and screen-printing ink on linen, 72 × 72 in. The Andy Warhol Museum, Pittsburgh; Founding Collection, Contribution The Andy Warhol Foundation for the Visual Arts, Inc., 1998.1.345. © 2011 The Andy Warhol Foundation for the Visual Arts, Inc./Artists Rights Society (ARS), New York