ETWR 2376: Technical Marketing Communication
Sandra W. Harner, Tom G. Zimmerman. Technical Marketing Communication. New York: Allyn Bacon, 2002. ISBN: 0-205-32444-4. (considering)
Janice M. King. Copywriting That Sells High Tech: The Definitive Guide to Writing Powerful Promotional Materials for Technology Products, Services, and Companies. WriteSpark Press, 2006. ISBN: 0976639602 (considering)
Alred, Brusaw, and Oliu. Handbook of Technical Writing. Any edition. Bedford/St. Martin's.
|A: Excellent||Grammar is impeccable. Document excellently meets the needs of the target audience. Imaginative and proficient application of assignment guidelines. Strong and consistent definition of audience and purpose. Thoughtful, innovative, and complete presentation of subject matter to meet audience needs. Skillful adaptation of language to meet audience needs. Writing reflects consistency of standard usage and is free from all errors attributed to careless proofing.|
|B: Good||Meets assignment guidelines effectively. Purpose and audience capably defined. Appropriate development of subject matter for reader needs. Organization suitable for audience use. Design and illustration suitable to support audience needs. Style consistently free from mechanical and usage errors.|
|C: Average||Meets assignment guidelines adequately. Acceptable definition of audience and purpose. Development of subject matter sufficient to audience needs. Organization present. Adequate use of design and illustration to meet audience needs. Style generally appropriate to purpose and audience. Writer demonstrates general mastery of standard written English conventions.|
|D: Poor||Meets assignment objectives marginally. Scanty definition of audience and purpose. Subject insufficiently or inconsistently developed or presented for the intended audience. Organization demonstrating marginal awareness of logic, sequence, or connection. Design and illustration inadequate to meet reader needs. No discernable style relative to audience and purpose. Writer demonstrates unsatisfactory mastery of standard written English conventions.|
|F: Failure||Assignment fails to meet stated objectives. Lack of a defined audience or purpose. Subject unsuitable or inadequately developed for audience. Lacking in organizational plan or logical connections between ideas, sentences, or paragraphs. Unsatisfactory use of design and illustrations. Inconsistent style or inappropriate tone. Writer demonstrates poor command of standard written English conventions.|
|Questionnaire, personal memo, chatroom, participation|
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