ETWR 2376: Technical Marketing Communication
Overview, Textbooks, Policies, Grades

ETWR 2376: Technical Marketing Communication

Overview of Course Objectives

Textbooks: Required & Supplemental

Required:

Sandra W. Harner, Tom G. Zimmerman. Technical Marketing Communication. New York: Allyn Bacon, 2002. ISBN: 0-205-32444-4. (considering)
Janice M. King. Copywriting That Sells High Tech: The Definitive Guide to Writing Powerful Promotional Materials for Technology Products, Services, and Companies. WriteSpark Press, 2006. ISBN: 0976639602 (considering)

Recommended:

Alred, Brusaw, and Oliu. Handbook of Technical Writing. Any edition. Bedford/St. Martin's.

Course Policies

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